Yes, you've read correctly. Alexa Chung has gotten together with Madewell for a Fall 2010 collection...did I mention it is FAB?

“It” girl Alexa Chung presented her first collaboration for Madewell on Monday night at the Bowery Hotel surrounded by a sea of friends and hipsters. The collection was as sweet as can be, but not in a saccharine kind of way. The designer showed looks with a Sixties schoolgirl vibe from cute Peter Pan-collared tea frocks and cool denim dresses to shrunken preppy blazers and high-waisted short shorts. According to Chung, it was an effortless venture. |


Seeing all the pictures just made me want to go shopping. For more photos go to the source.